Seek United
Launching an End-to-End Wellness Platform to Help People Thrive
CHALLENGE
Address professional and personal burnout to drive wellness outcomes for productivity and better life satisfaction.
SOLUTION
A comprehensive wellness platform that delivers a mix of digital and in-person programming to individuals and organizations.
Methods
User interviews
Surveys
Contextual inquiry
Competitive analysis
Directed storytelling
Journey and empathy mapping
Deliverables
Personas
Research report
Empathy maps
User journey maps
Curriculum analysis report
Information architecture
Mood boards
Wire framing
Prototyping design systems
Information architecture refinement
Design systems
Responsive layouts
Usability testing
Cognitive walkthroughs
Prototype feedback summary
Post-launch feedback collection
Design QA checklist
Analytics dashboard
Live product feedback summary
Design handoff package
Iteration plan
My Role
Founded and led a design consultancy delivering digital wellness programs, websites, and tools grounded in human-centered design.
Led end-to-end design of mobile and web platforms, using mixed-methods research to align experiences with user needs and strategic goals.
Created and scaled reusable design components across multiple products and brands.
Delivered 50+ workshops
Used journey maps, A/B testing, and analytics to improve engagement, resulting in a 12% increase in unique site visits and a 6% lift in completion rates.
Built a customer-centric culture by embedding iterative user feedback loops into every project phase.
Created compelling design storytelling to align stakeholders and inspire action.
