Institute for Career Advising & Development

CHALLENGE

Standardize career advising certification and iterative professional development in a growing international field.

Module-based system of engaging professional development content for both the public and private sector worldwide.

User interviews

Surveys

Contextual inquiry

Competitive analysis

Directed storytelling

Journey mapping

A/B testing

Cognitive walkthroughs

Analytics review

Post-launch feedback collection

Benchmarking

Research report

User journey maps

Curriculum analysis report

Curriculum wire flow

Mood boards

Information architecture

Wireframing

Performance benchmark report

Iteration plan

Created content strategy and improved SEO through journey maps, persona development, and iterative design.

Launched global UX research initiatives to inform a new certification and digital learning platform used by 300+ professionals in year one.