Hope Central
Connecting Job Seekers to the
Resources They Need Most
CHALLENGE
Create a comprehensive set of tools and resources for a broad audience of job seekers in the face of unprecedented uncertainty.
SOLUTION
A zero-to-one resource platform with robust content and an intuitive interface, centered around user needs and guided by expert insights.
My Role
Collaborate with cross-functional team leads to create an intuitive solution and identify needs-based content aligned to a broad range of personas.
Methods
Surveys
Contextual inquiry
Directed storytelling
Journey and empathy mapping
Deliverables
Personas
Empathy maps
User journey maps
Curriculum analysis report
Assessment context brief
Wire framing
Prototyping
Flow diagrams
